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[NTC2014-SU-R-01] Behavioral Study for Managed Lane Pricing with Refund Option

Yingyan Lou
Arizona State University
Subject Area: 
Basic Research


The proposed study is a component of the PI’s ongoing research effort to explore innovative pricing strategies for priced managed lanes (MLs). The objective of this project is to investigate travelers’ reactions to a possible refund option of priced MLs. The investigation will focus on 1) gauging general interest and concerns regarding this concept, 2) eliciting travelers’ choices of managed lane usage and refund claims under various situations, and 3) identifying and evaluating potential models to describe such choice behaviors. A stated preference (SP) survey will be developed and deployed in this project to collect relevant data. Simple descriptive analysis will first be performed to gain insights to the dataset. Choice behavior models in various fields and domains, including transportation, economics, insurance, and retail marketing, will be explored. Model fitting will be performed on selected models.